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Posted on: November 14, 2019

NuZee Coffee Company Moves Corporate HQ to Plano

A California company is joining others with a corporate relocation to North Texas.

NuZee – which specializes in pour-over coffee – is shifting its corporate headquarters from Vista, Calif., to Plano, according to a filing with the U.S. Securities and Exchange Commission. The shift comes after the company said earlier this year it was entering a lease agreement for a facility in Plano.

The new site “will serve as our new single serve pour over co-packing hub and corporate headquarters,” the company said in the filing.

It plans to look for a more permanent location of appropriate scale, according to the filing.

“Texas provides us with a variety of benefits versus our Vista, California facility, including reduced operating costs, lower freight costs to most states and better economies of scale,” the document said.

The move comes as companies large and small shift their regional or corporate headquarters to North Texas amid factors that include lower expenses and access to an international airport.

McKesson, one of the largest companies in the country, earlier this year moved its headquarters from San Francisco to Irving as it looked for a better location for its business that distributes pharmaceuticals. In July, Chip 1 Exchange, a distributor of electronic components, said it was moving its U.S. headquarters and logistics operations from Orange County to Fort Worth.

NuZee wants to bring a fresh take to the massive coffee industry with pour-overs delivered with a single-serve package. The U.S. is the largest of the global markets with more than $80 billion for the industry, according to its filing. The brands include its namesake and Coffee Blenders.

“Our mission is leverage our position as a co-packer at the forefront of the North American single serve pour over coffee market to revolutionize the way single serve coffee is enjoyed in the United States,” the company said. “While the United States is our core market, we also have single serve pour-over coffee sales operations in Japan as well as manufacturing and sales operations in Korea.”

NuZee isn’t a huge company, with about $1.4 million in revenue for the 12 months ending in September. It’s been incurring net losses since its inception, including more than $13 million during the first nine months of the year.

In Plano, the company plans to have the new hub operational in the fourth quarter of this year. The Plano site will have 20 packing machines, while the site in Vista is set for six. It has room for up to 30 employees.

The company, traded on the OTCQB Marketplace, used the filing for a new public offering. It intends to list on a national securities exchange, it said.

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