BRP Opens North American Headquarters

BRP Inc., the Canada-based maker of Sea-Doo, Ski-Doo, Evinrude and other snow, water and land vehicles, is scaling up to 100 employees in its new Plano office, which officially opened last week.

BRP chose Plano for its central location, access to top talent and proximity to DFW International Airport, as well as to better connect the Valcourt, Quebec-based company with Texas, its top off-road vehicle market, said Sandy Scullion, senior vice president and general manager for the global retail and services division.

The three main functions for what BRP is calling its North American Hub are sales, marketing and network development, Scullion said. The Plano office is the company’s first and only office in the United States, he said.

“We have about 50 to 55 employees now, and we’re probably going to go up to about 100 in the in next 12 to 18 months,” Scullion told the Dallas Business Journal in an interview.

With roughly 16,700-square-foot at 7300 Dallas Parkway in Plano, the office can accommodate about 140 employees, Scullion said. BRP will bring together management and staff from different departments in Texas to create multidisciplinary teams. Some of the company’s Montreal-based employees will move to Plano, Scullion said.

BRP is changing its go-to-market operating model and creating a fully dedicated North American business unit that will allow BRP to better support its dealers and customers, he said. “Being a Quebec-based company, the decision to go to Texas out of Valcourt, Quebec, was kind of bold internally,” Scullion said. “But after the announcement, the network has been completely ecstatic about that decision.”

BRP’s products include Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. The company supports its product lines with a parts, accessories and clothing business.

BRP Inc. has a global workforce of about 10,000 people and annual sales of roughly $4.5 billion Canadian (about $3.2 billion U.S.) from over 100 countries. BRP, whose letters stand for Bombardier Recreational Products, was once part of Bombardier Inc.

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